Cupcake Vineyards wanted to increase cultural relevance among a younger audience—the same audience that was captivated by Netflix’s hit reality dating show, Love is Blind.

We brokered the first-ever partnership between Cupcake Vineyards and Netflix, unveiling a limited-edition bottle inspired by the iconic Golden Goblets via beloved and hated ex contestants. We created a series of three videos pollinated across brand and alumni socials, featuring the cast and teasing at a possible reunion before revealing the golden beau, our Love is Wine Buttery Chardonnay Varietal.

The results spoke for themselves, with online inventory selling out in less than 24 hours. Check out the full case study below.