BRAND IDENTITY & PURPOSE
BRAND IDENTITY & PURPOSE
Helping a brand find its essence and purpose is something I’m particularly passionate about. Because like humans, bran'd’s are more powerful when they know what they stand for.
‘Yes, SVB’ Brand Evolution
Following the SVB crash, trust in the bank was at a low. We built a new, optimistic and innovative brand identity to remind customers that SVB is here to stay—and leveraged this new brand toolkit to position SVB across digital placements and at NYC and SF Tech Week.
